MoonWK HQ Shenzhen, China

With over 500 stores across China, the brand-new MoonWK headquarters was designed to tell the story of budding Chinese shoe brand DUOZOULU through a complex approach of space, interior, and art. Designed in collaboration with the team at SAMURAI creative studio, the project marks Fritz Hansen’s biggest endeavour in China so far.

Spearheaded by one of the world’s leading creative directors, Kashiwa Sato, the new MoonWK office space was created with three core concepts in mind: internationalisation, technology and efficiency. The minimalistic space was designed with to allow for plenty of light and space to stimulate creativity, characteristic of Kashiwa Sato’s simplistic and forward-thinking design ethos. 

One of the key components of the design is the 30-metre stainless steel counter, located in the center of the space. A striking presence, the dynamic counter appears as a piece of minimalist art, while also providing a functional space for meetings and presentations. 

Elsewhere, a guest room has been decorated with a series of Kashiwa Sato's artworks, while a meditation room provides a sleek and simple backdrop for peaceful encounters, creative workshops and more. 

The design team chose a curated mix of pieces by Fritz Hansen for the interior, each handpicked for their minimalistic forms, quality and detail. This includes Arne Jacobsen’s the Ant™ and Series 7™ chairs – each icons in modern furniture history. Elsewhere, Poul Kjærholm’s PK11™ chair, PK61™ coffee table and PK51™ table strike the perfect balance of curves and bold angles, each unique in their distinctly minimalistic form.