Q: Do you see any similarities between natural wines and Fritz Hansen furniture?

A: I think they are both humble, meaning that they don’t have an excessive statement, but they both have distinct characteristics among themselves. Natural wines have many merits; they are fairly easy for beginners thanks to their pop design of the labels, and they are easier to drink. It’s not something that makes you tired, as they cause less headaches. But behind all these good things, I think they carry the soul and the pride of the producer. In terms of true craftsmanship, I think they are exactly like Fritz Hansen furniture; the more you get to know them, the more you like them. I’ve been using this furniture every day and I not only love the way they look and their comfort, but I’m also impressed by how easy they are to handle and maintain (this is extremely important when you are using them in a professional space). The tables have curves that allow the guests to sit while facing each other and the chairs are really comfortable. You can enjoy the conversation without feeling tired. I’ve never had such tables like this, but they are amazing! I believe that all things born out of true craftsmanship have a deep meaning, and each detail has a purpose of its own. I truly feel the soul of the creator from those things. I think it’s a big challenge to make one see the difference of craftsmanship through the simple gesture of sitting, but customers have the chance to sit on all kinds of chairs at different stores, so they are like a pro. Even if the chair doesn’t have a loud statement (big brand logos etc.) and stands cool with an understated allure, I think they have a passionate blood flowing inside, like a samurai. I think these are the similarities between natural wines and Fritz Hansen furniture.