Extraordinary design isn’t loud. It isn’t flashy. It only rewards the curious eye interested in discovering the stories beneath the surface.
CARCEL is a fashion company that dares to value craftsmanship and operates according to its own high standards. It designs are timeless and seasonless, made from natural materials that are local to its production centres. CARCEL owns its own machines and employs women in a Peruvian and Thai prison, overseeing its supply chain and production. There isn’t a detail too small to ignore.
Veronica d’Souza, CARCEL’s founder, believes the brand’s ‘slow fashion’ approach is what sets it apart. The days of ignoring workers’ realities and the climate crisis are over. New business models and ideas of beauty must curb overconsumption and overproduction.
CARCEL’s dedication to design, craftsmanship and quality is one of the many reasons Fritz Hansen was delighted to receive a call from the company in 2019, as it set out to plan its opening show at Copenhagen Fashion Week. The partnership was natural, given our shared values and dedication to design and craftsmanship.
‘CARCEL is a pioneering brand in the fashion space and aligned with our core values – extraordinary design and passion,’ says Line Blomqvist, Global PR and Communications Manager – Fritz Hansen. ‘Arne Jacobsen’s Ant™ chairs in pale yellow fit into their show concept and colour palette beautifully.’