This privacy policy is applicable to, owned by Fritz Hansen A/S, Allerødvej 8, 3450 Allerød, CVR no.: 14 12 02 11, Phone: + 45 4817 2300, E-mail:

Fritz Hansen is subject to the personal data legislation in force from time to time, and any processing of personal information takes place in compliance with the Danish Act on the Processing of Personal Data. Pursuant to the Act on the Processing of Personal Data, Fritz Hansen should be regarded as the data controller responsible for the person information recorded about customers and visitors to the website. 
Fritz Hansen collects information about you in a variety of ways linked to your use of its website. This policy describes the type of personal information we collect, how we process it and who to contact if you have any questions or comments about our guidelines. We guarantee fair and transparent data processing.
When we ask you to provide us with your personal information, we will inform you as to which information we are processing about you and for what purpose. You will receive details of this at the time your personal information is collected.

The information we collect and use includes: 

- Contact details, including name, e-mail address, address and phone number 
- Information about interests and habits 
- Purchasing history 
- Transaction data
- Traffic data about use of the Internet 

Your personal information will be collected in one or more of the instances below:

- When you complete a purchase in our online shop 
- When you register to receive our newsletter 
- When you set up a user account at My Republic/My Fritz Hansen
- When you take part in competitions 
- When you communicate with us 

We collect and store your personal information for the following non-personal and business purposes:

- Processing your purchase and providing our service 
- Managing customer affairs 
- Despatching newsletters or other marketing material, and other marketing initiatives 
- Creating and managing your user account at My Republic/My Fritz Hansen
- Replying to your enquiries 
- Statistics and analysis 

The legitimate basis for our processing of your personal information is primarily to honour agreements concluded between you and Fritz Hansen. In addition, we process your personal information on the basis of your consent, for example when setting up a user account at My Republic/My Fritz Hansen. 

Finally, we process your personal information on the basis of our legitimate interest in developing existing and new services and products, performing analyses and statistics of our customer segments, products and services. 

We would point out that your personal information will only be used to send out marketing material if you have expressly given your prior consent. 

We only process relevant personal information
We only process information about you that is relevant and adequate for the purposes defined above. The type of information about you that is relevant for us is determined by the purpose. The same applies to the scope of the personal information we use. We will not use more information, for example, than we need for the particular purpose in question. 

We only process necessary personal information
We collect, process and store only such personal information as is necessary to achieve our stipulated purposes. Furthermore, the type of information needing to be collected and stored in order to run our business may have been stipulated in law. The type and scope of personal information we process can also be necessary in order to honour a contract or some other legal obligation. 
We check and update your personal information
We check that the personal information we process about you is not incorrect or misleading. We also make sure we update your personal information on a regular basis.

Since our service depends on your particulars being correct and up to date, please advise us of any relevant changes to your details. You can use the contact information above to notify us of your changes.