This cookie policy is applicable to, owned by Fritz Hansen A/S, Allerødvej 8, 3450 Allerød. VAT no.: 14 12 02 11.

Cookies are automatically stored on your device (computer, tablet or smartphone) when you visit Cookies are small text files stored on your computer by your browser (e.g. Internet Explorer, Firefox, Safari etc.) that registers your user information. Cookies identify Fritz Hansen's server each time you visit and registers your use continuously to provide a good user experience.

A cookie is a passive file and is not able to spread computer viruses or other malicious programs, such as spyware or malware. 

Cookies can be classified as "Session cookies" and "Persistent cookies". A session cookie is usually erased during browsing or as the browser is closed. I.e. session cookies are not stored on your device for longer periods of time.

A persistent cookie can be present during several browsing sessions. Persistent cookies track your browsing and stay on your hard drive for longer periods of time. However, this is not always the case as some persistent cookies can have a set expiry date.

Cookies are also classified as first-party and third-party cookies.

First-party cookies are placed by the site you're visiting. Meaning that Fritz Hansen will place a first-party cookie when you visit

Third-party cookies are cookies placed by third-party websites, embedded on the page you are currently on. For instance, this website uses cookies from internet marketing tools like Google Analytics (third-party). You can see more about our use of Google Analytics below.

Fritz Hansen uses cookies to analyse and optimise the user experience on our websites.

Cookies are necessary for our website to function properly. They help to monitor your visit. Fritz Hansen can by the use of cookies, improve and customise the website to the need and interests of its customers. Cookies remember if you have logged in before, what you have added to your basket, and if you have visited before, among other things.

It is very important to Fritz Hansen that your personal information is kept safe and secure. Only trusted employees have access to registered user data at, and our security is continuously checked to make sure that your information is handled correctly and within consideration of your rights.

Google Analytics are used by to analyse how our website is used by its users. The cookie gathers your user information (traffic data, including your IP address), which is then transmitted and stored on Google's servers in the USA. This is in accordance with the agreement between Fritz Hansen and Google.

This information is then used by Google to evaluate your use of the website, compile reports on website activity, and to provide other services relating to website activity and internet usage. Google may also provide this information to third-parties, if required to do so by law, or if the information is being processed by a third-party on behalf of Google.

Two types of cookies are used by Google Analytics: A persistent cookie, which tracks whether the user is a returning visitor, where the user came from, which search engine the user has used, keywords etc.

Session cookies, which tracks when and how long the user is using the site. Session cookies expire after each session, i.e. when you close your tab or your browser.

Google does not check your IP address in conjunction with other information held by Google.

You can read more about cookies used by Google Analytics and Google's data protection policy here: 

It is possible to share or save pages from on social media sites like e.g. Facebook and LinkedIn. These social media sites can also contain cookies. Please read the social media site's own policy on the use of cookies and data protection for more information. 

You can turn off the use of cookies on your computer in your browser settings. Please note that by blocking cookies, you may not be able to use certain website features when visiting As cookies are stored on your device, you can always view, modify or delete them.

We hope you accept the cookies used by  Cookies help us improve your experience on our site.

You can now change your advanced cookie settings in most browsers if you prefer to not accept cookies. This is normally done in the browser settings under internet settings, where you can add to a list of websites that you would like to block cookies from. This is also where you can delete cookies your browser has stored.