Ro™ – THE NEW COMFORT ZONE

08 April 2013


The world-renowned Spanish designer Jaime Hayon has worked together with Republic of Fritz Hansen™  to create today’s answer to tomorrow’s easy chair. A chair where you can find room for your inner space  and take a break from the hectic bustle of everyday life. The chair is called Ro and will be launched at  Salone del Mobile 2013 in Milan.

Time for reflection is a luxury in today's world. We are all busy and always short of time to create a moment for quiet contemplation. The new easy chair springs from a desire to create a piece of furniture that offers an opportunity for reflection in our urban busy lives.

However, Ro is much more than an easy chair. It's a 1½-seater where you can relax, change positions and have your newspaper, computer or child next to you and create a new comfort zone.
 
The design of the shell is elegant and simple, pleasing to both the eye and the body and offers the promise of tranquillity in both its visual expression and its comfortable functionality. Furthermore, the form of the shell gives you the choice of being part of what goes on in the room or relaxing in your own private space.

Fritz Hansen’s design brief to Jaime Hayon was “… to create a comfortable seat for one person”. “We put a great deal of effort into the form of the chair, which is inspired by the human body. We wanted a chair that was comfortable as well as beautiful. My goal was to create a slim and elegant chair that encourages reflection and comfort,” says Jaime Hayon.

“Ro” means tranquillity in Danish. The name was chosen because it captures the point of the chair in just two letters, thus reflecting the Nordic approach and concept of beauty.
Ro is made with great craftsmanship and in the highest sustainable quality. Combined with the sculptural and elegant design, the result is a functional and aesthetic chair that fascinates its surroundings. One seems to fall in love with it. Ro does not compromise on either comfort or aesthetics.

The easy chair is available in nine colours: three traditional options (black, grey and taupe), three bright colours (violet, blue and yellow) and three soft colours (light pink, sage-green and sand). For a more vibrant look, the chair features two different textures: one for the seat shell and one for the cushions, which supports the contrasted expression of the hard shell and the warm and soft interior.

Ro is launched in the Republic of Fritz Hansen’s showroom in Milan during Salone Internazionale del Mobile in April 2013. The easy chair will be available from Republic of Fritz Hansen and authorized retailers from September 2013. The price of the chair is 1.941 EUR. EXCL. VAT.

Download press release: Danish, English, Italian, French, German, Dutch, SwedishJapanese

Download Ro images here


  



3 of the the 7 unique Exhibition chairs - not for sale:
 
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Milan
 
Paris 


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